DANIEL DeROSATO 

GRAPHIC DESIGN, PRINT & APPAREL, BRANDING

floppies series

Print
series of fifty-three
Displayed in Philadelphia, 2017

Inspiration & Concept: This series is a collaboration between the power of timeless literature, and the fragility of digital memory. Inspiration was taken from works of writings and translate its content into a new medium. By simplifying an image's coding to the limits of a story's words, the work reveals visual and structural patterns that exist within written language. The project is a retelling of literature excerpts as a piece of abstract art.



Process & Technique: The raw texts from a selection of classic books are used as the source code for an image file. This direct conversion transforms the narrative into a chaotic visual landscape. The finished abstract images are then saved onto colored floppy disks finalizing the process. The use of an obsolete storage medium adds a layer of physical and temporal weight, an object as both a modern art piece and a relic of a disparaged era.



Message & Meaning: preservation of literature, allegory and interpretation, outdated media

Cold Universe, 2018
Daniel DeRosato
— Philadelphia